Second Post ("What is Style?")

When I think about style in the writing context, I think about the tone in which material is conveyed to a specific audience. Style can be formal, informal, imaginative, etc. Style is half the battle; material that is relevant to the reader may fall flat if the style of the writing does not mesh with the information being conveyed. Style enhances writing to its potential. "Style" is beginning to look foreign and strange to me. Style...what do I know about style? I await further instruction.